The Mission of the Division of Broadcasting

Campbell Hall for Public Telecommunication

Campbell Hall for Public Telecommunication Photo Credit: Mike Thomas, WILL

Who we are and why we’re here

Mission: WILL enriches people’s lives through programs and services that educate, entertain, inspire and empower.

Vision: WILL will be the model for public media, engaging our communities and audiences in media, programs and services that support a healthy democracy and culture.

Values: WILL believes it should:

  • stimulate minds and inspire lifelong learning.
  • provide a public forum for the diversity of voices and opinions essential to a healthy democracy.
  • provide programming based on quality content, respecting the intelligence of our audience.
  • explore issues of importance to the communities we serve.
  • be a trusted media organization, accountable and responsive to our constituents.
  • present a continuous stage for performing arts programs, assuring the arts a place in our daily lives.