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Underwriting and Corporate Support

Corporate underwriting sponsorship provides valuable support to WILL while at the same time putting your company or organization in front of some of the most educated and influential people in Illinois.

WILL- FM - 90.9/101.1 (Champaign/Urbana) 106.5 (in Danville)

  • 105,000 watts - 24 hour a day Classical & Jazz music station
  • Weekly Cume listeners 29,600
(Source: 2008 Spring/Fall Arbitron- Champaign TSA, M-S 6a-Mid,  persons 12+)

WILL - AM 580/ NPR

  • 5,000 watts - 24 hours a day News and Information station
  • National Public Radio, Public Radio International affiliates
  • Weekly cume listeners 21,400
(Source:2008 Spring/Fall Arbitron -Champaign TSA, Mon-Sun 6a-Mid, Persons 12+)

WILL-TV/ PBS

  • Weekly cume – 129,000 Households
(Nielsen Index February, 2008, Champaign-Springfield-Decatur)
Note: Cume is the total number of different people listening or viewing that WILL station at least once in a given week period.

Listener/viewer profile:  A public radio listener/public television view is:

  • 18% more likely than average to have a household income above $75,000
  • 53% more likely than average to have a household income above $100,000
  • 123% more likely than average to have a professional occupation
  • 86% more likely than average to be the president or vice-president of a company
  • 40% more likely than average to be vote in a national, state or local election
  • 44% more likely than average to use a laptop at home
  • 85% more likely than average to buy an airline ticket on-line
  • 65% more likely than average to engage in foreign travel
  • 86% more likely than average to attend a live theater performance
  • 42% more likely than average to drive Honda
  • 140% more likely than average to drive a Subaru
Source: MRI (Mediamark Research,Inc.) 2006

Underwriting on WILL allows you to deliver a very positive message about your company. Your underwriting message will be crafted to suit your marketing and public relations needs while complying with the FCC* regulations applicable to non-commercial stations. The announcement may be up to fifteen seconds in length and may include some of the following elements:

  • Underwriter's business or organization name, or that of the subsidiary
  • Location of business
  • Duration of business
  • Business phone number / web site/e-mail address (five seconds)
  • A value-neutral description of the business or organization
  • Trade names, products or service that identify the underwriter
  • An established non-promotional corporate slogan

The Federal Communications Commission mandates that underwriting announcements may not include:

  • Qualitative, comparative, or promotional language
  • Calls to action
  • Pricing information and inducements to buy or sell are not allowed
  • Contain language that directly or indirectly advocates particular positions or points of view on controversial issues
  • Contain music or other sounds that might be associated with an underwriter’s jingle, advertisement, or products (Radio only)
  • Music and audio signatures used with the underwriter’s name or logo may be acceptable.   Theme music may be used with no signing or lyrics.  WILL-TV reserves the right to determine acceptability. (TV only)

Click here to see a coverage map.

Take advantage of the opportunity to connect with WILL’s audiences in an uncluttered, targeted environment. To learn more about how an underwriting sponsorship can benefit your organization, please call Les Schulte at 217-333-7300.