Kraft Says It’s Working To Ensure Enough Velveeta For Playoff Season
By Jim Meadows
The soft processed cheese product Velveeta is manufactured at the Kraft Foods plant in Champaign. But can they make enough of it, in light of reports of a possible Velveeta shortage during the football playoffs?
Kraft spokesperson Jody Miller cites a number of unnamed factors behind a shortage of Velveeta reported at a few east coast supermarkets. But she says in an email that any shortage would be a short-term one. She says the big factor driving it would be heavy demand during holidays and football season.
Media reports of a potential Velveeta shortage went viral after Advertising Age first reported it on Tuesday.
Miller says the company is “flattered and somewhat surprised” by all the attention. She apologizes for any inconvenience though, and says the company’s Velveeta team is working on the problem. Velveeta first went on the market in 1908. It was acquired by Kraft in the 1920s. The original product is promoted as an indgredient in dips, sauces, soups and casseroles. The Velveeta brand also appears on various instant dinner and cheese slice products.